Marty - Sounds Inevitable?

Sounds Inevitable?

Dancing, singing and laughing shouldn't have to stop with age. Neither should your hearing. Hearing loss might sound inevitable but it doesn't have to be.

A spotlight on hearing loss in the U.S.

hear loss statistics
John - outdoors


Don't wait, get your hearing evaluated today. I look back at my life, particularly in my 40's and realized how many experiences I missed with my family and kids growing up simply due to my hearing loss; not only isolating myself but isolating my entire family.

- John B.

Read John's story

Velda - holding coffee mug


Since I got my hearing treated I find I am a much better listener, more in the present and focused.

- Velda M.

Read Velda's story

Marty - Sitting on bench smiling


It seemed so important to share the benefits and joy of regaining my hearing with others who might be struggling or looking for a better hearing solution.

- Marty G.

Read Marty's story

State of Hearing Report

More than half of Americans have a close family member with moderate-to-profound hearing loss and 9 in 10 believe it affects relationships with their loved ones.8 These findings come from the 2019 State of Hearing Report, which surveyed 7,200 people in five countries and discovered 7 in 10 Americans think hearing loss is unavoidable as we get older but just 4 in 10 got their hearing checked in the last two years.8


  1. World Health Organization. Deafness & Hearing Loss Factsheet. Available at [Last accessed Feb 2019]
  2. Addressing the rising prevalence of hearing loss. Geneva: World Health Organization; 2018. Available at;jsessionid=AA6E0D4217190D3AB7AA732959A23ABD?sequence=1 [Last accessed Feb 2019]
  3. Fitzpatrick EM, Leblanc S. Exploring the factors influencing discontinued hearing aid use in patients with unilateral cochlear implants. Trends in Amplification. 2010, 14; (4): 199–210.
  4. Crowson MG, Semenov YR, Tucci DL, Niparko JK. Quality of life and cost-effectiveness of cochlear implants: A narrative review. Audiol Neurotol. 2017, 22: 236 – 258.
  5. Völter C, Götze L, Dazert S, Falkenstein M, Thomas JP. Can cochlear implantation improve neurocognition in the aging population? Clin Interv Aging. 2018, 13: 701–712.
  6. Mosnier I, Bebear JP, Marx M, Fraysse B, Truy E, Lina-Granade G, Mondain M, Sterkers-Artières F, Bordure P, Robier A, Godey B, Meyer B, Frachet B, Poncet-Wallet C, Bouccara D, Sterkers O. Improvement of cognitive function after cochlear implantation in elderly patients. JAMA Otolaryngol Head Neck Surg. 2015, 141; (5):442-50.
  7. Mosnier I, Vanier A, Bonnard D, Lina-Granade G, Truy E, Bordure P, Godey B, Marx M, Lescanne E, Venail F, Poncet C, Sterkers O, Belmin J. Long-term cognitive prognosis of profoundly deaf older adults after hearing rehabilitation using cochlear implants. J Am Geriatr Soc. 2018, 66; (8): 1553-1561.
  8. The State of Hearing Report, conducted by Edelman for Cochlear, December 2018


© Cochlear Limited 2019. All rights reserved. Hear now. And always and other trademarks and registered trademarks are the property of Cochlear Limited or Cochlear Bone Anchored Solutions AB. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Views expressed are those of the individual. Consult your hearing health provider to determine if you are a candidate for Cochlear technology. Outcomes and results may vary. Click here to view more.